At -lution we help marketing teams evolve.

Building world-class in-house and hybrid agency models, modernising operations, and enabling teams for what’s next.

If you're ready to evolve, we're ready to help.

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The problems we solve…

  • At -lution, we help marketing teams to improve performance through our proprietary Evolution process, delivering improvements in Culture, Strategy, Structure, People, Process and Tools.

  • We are global experts in in-house and hybrid agency models, designing future fit models, driving efficiency, speed, effectiveness and growth. We can help to review your agencies and design a future fit model that improves the work while delivering savings.

  • We are experts in designing and building modern media models, enabling greater speed to market, ownership of data and integration between creative & media, ultimately improving the effectiveness of your media investments.

  • We help marketing teams review their expenditure, finding efficiencies and delivering savings that can be reinvested to drive growth. -lution partners consistently report agency, media and production benefits in the order of 20-40%.


  • We help marketing teams optimise their operating models to enable them to do better work, faster and more efficiently, enabling teams to do more with less.

  • We are experts in evolving in-house agencies and marketing teams, streamlining operations, building capabilities and demonstrating value to the business. Four of our partners have been recognised as in-house agency of the year.

  • We’ve trained more than 40 marketing teams on AI & Automation, from introductory training to deep dives into a specific tool. We run hands-on immersive training experiences that stick, and we partner with brands to implement creative automation into their workflows.

  • We provide staffing solutions from building an embedded in-house agency, to filling short term gaps. We call it our -lution Powered model and it combines all the benefits of in-house resources with the flexibility of an agency.

  • Our team of experts can help select and implement the right Martech, Adtech, AI & Automation tools to enable your team

  • We provide hands-on training & capability building for all areas of the marketing mix, from strategy & planning, to insights, briefing, creative development, media principles to AI & Automation. Notably - we have trained over 50 brands on the use of Generative AI & Automation for in-house agencies.

Chris Maxwell, -lution Founder & CEO

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“As experts and former client-side marketers, we know what it takes to lead change from the inside and make it last.”

Meet our experts

We’re proud to partner with some of the world’s best brands, from blue-chip corporates to high-growth startups, optimising operations, building capability and driving growth.

Our Partners

A collection of various company logos including Youi, Carillon + United Breweries, T, Honda, Mailchimp, TTI, DuluxGroup, Betfair, TEG, Treasury Wine Estates, 7-Eleven, Nutra Organics, Sanitarium, Discovery, G'Day Park, Ryobi, Eucalyptus, Canteen, Keypath, Asahi, Sportsbet, Australia Post, Wesfarmers, RedZed, D, Birchal, C, Foxtel, Koala, City of Newcastle, Bupa, MyoB, T2.
Learn more
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Insights
Why In-House and Hybrid Models?

The trend towards in-house and hybrid model agencies is one of the macro trends shaping our industry.

Read more →
  • The Fox Television logo in black and red on a black background.

    “We partnered with -lution to help evolve our in-house agency (Balboa) at Foxtel. They deliver exactly what we need with quick turnaround times and a great attitude to boot. They're a valued part of our Balboa team.”

    Aaron Michie, Head of Marketing Operations, Foxtel

  • The image displays a black background with a white outline of a square that has rounded corners. Inside the square, the word "you" is written in lowercase white letters.

    “-lution has added a huge amount of value to Youi, and we look forward to their ongoing support as we aspire to cement our position as one of Australia’s best in-house agency models.”

    Angela Greenwood, CMO at Youi

  • Black and white outline of a lion's face.

    The -lution team has been amazing to work with. At Wink, (Mailchimp's in-house creative team) we've had a lot of success early on, especially with being named in-house agency of the year, so we teamed up with -lution to help us continue our journey and map out the 2.0 version of ourselves as we begin to integrate and take on more responsibility within the wider organization at Intuit. The team really know how to work through the complexities of expanding our remit.  They were instrumental in helping us understand where we excel and where some potential blindspots could be as we evolve and grow. And you really feel their experience at work. They've been on the in-side so they know what your team is up against and how to get stakeholders onboard. Without them Wink wouldn't be where we are today.

    Jeremy Jones, Global Head of Creative and Wink @ Intuit Mailchimp

  • Logo of the Intel Extreme Masters esports tournament featuring the text 'Intel Extreme Masters' with a stylized yellow and blue design.

    “We brought the -lution team on-board to assist us with the management, selection and implementation of a workflow and digital asset management system. Their expertise, agility and experience were integral to the success of the project.”

    Thomas Burke, Head of Digital at Sportsbet

  • University of Utah logo with a shield featuring a star, a beehive, a sailing ship, and mountains, and the text 'Student Life'

    “The team at -lution have been integral partners over the last two years in designing and building TWE’s new In-House Agency, Splash. From team design, to systems, processes and tools, -lution have partnered with us through every step of launching and establishing Splash.”

    Elsa Beaumont, Director of Splash (In-House Agency), Treasury Wines Estates


  • Myob logo with purple and pink gradient text.

    “We engaged the team from -lution to help drive better efficiencies and smoother workflows through our in-house agency.

    -lution has been integral in helping the agency operate at its optimal best. We wouldn’t have been able to achieve this without them.”

    Belinda Watson, Head of Marketing Activation at MYOB

  • Honda logo in red with a black background.

    “Honda is proud to have partnered with -lution on a number of transformational projects. This process was thorough, and the team at -lution engaged well with internal stakeholders, collaborated, challenged and developed a robust business case for board approval.”

    Belinda Cusworth, GM Customer Experience (Marketing), Honda Australia

Satisfaction Guarantee

We’re confident in our ability to drive meaningful, positive change, delivering high-quality, consistent work, faster and more efficiently. We don't watch the clock or count hours, we work with you as a partner until you're completely satisfied.

Satisfied that you have a model will achieve your goals and positively transform the business. Satisfied that you have plan that delivers material savings and ROI.

As a result, we won't charge you the final 50% of our fee until you're completely satisfied.